Smart Mobility Connected Vehicle Survey: 51% of Americans find the idea of a vehicle being a “digital wallet” appealing

According to a consumer survey conducted by Verra Mobility of 2,000 Americans who currently own or lease a vehicle manufactured in 2019 or newer, 51% of Americans find the idea of a vehicle being a “digital wallet” appealing and 54% would enable this feature if available.

In 2020, 91% of new vehicles sold in the U.S. were considered connected, and this number is projected to grow. The U.S is the largest market for connected vehicles. According to Statista, it is projected that by 2025, more than 400 million connected cars will be in operation worldwide, up from approximately 237 million in 2021.

Here's a quick look at just some of the surprising findings:

• 57% of Americans said connected vehicle services are a reason they would spend more on a vehicle.
• Nearly 50% were using at least one service, such as FordPass®, Subaru STARLINK®, HondaLink®, NissanConnect®, Stellantis UConnect®, etc.
• 70% of survey respondents said they would prefer to not connect their smartphone to their vehicle to enable digital services.
• 40% had paid for or renewed a subscription, such as a vehicle manufacturer’s app.
• 39% reported signing up for a connected vehicle service using the vehicle’s infotainment system.

According to vice president of innovation, Cathi Chinn, “When it comes to connected vehicles, we are just getting started and I believe the number of Americans opting in to these types of services and seeing value from them will continue to grow exponentially in the coming years.”